We have not actually reached EFFECTIVE ATH yet!

Remember that inflation exists! If we look at the price in USD, then the previous $69,000 in November of 2021 corresponds to roughly $76,500 in 2024. You might get very different values (up to $78.5k) from different inflation calculators, but that's roughly the ballpark.

Edit: Some people seem to think I'm attacking Bitcoin or something. I'm shitting on fiat. The dollar has lost so much value that tracking Bitcoin's price over a span of less than three years requires a very significant adjustment to compare purchasing power.