Big Shift in U.S. Crypto Policy: SEC Launches ‘Project Crypto’

Here’s what every fintech, blockchain startup, investor, and strategist should know

???? New SEC Chair Paul Atkins announces Project Crypto ???? Goal: Make the U.S. the global leader in digital asset innovation ???? Major pivot away from Gensler’s enforcement-heavy approach ???? Focused on modernizing custody rules, enabling multi-service exchanges ???? Exchanges could evolve into super-apps offering custody, trading, tokenization ???? Encourages experimentation with tokenized assets (stocks, MMFs, more) ???? Aims to bring crypto back to U.S. markets after years of regulatory flight ???? Clear, simple “rules of the road” promised for custody, trading & more ???? Pledges to support “builders, not burden them with red tape” ???? Aligns with White House’s new 166-page crypto regulatory strategy ???? SEC already dropping lawsuits, launching new rulemaking agenda ???? Big political tailwinds: industry support, pro-crypto appointees, market optimism ???? Critics warn of potential repeat of FTX-style risks, but the tone has changed

???? This is more than a policy shift — it’s a strategic reset of U.S. digital asset leadership.